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With all that traffic going through your internet connection you will generally need more internet bandwidth. If you are forced to upgrade to a fibre line is it affordable for the business? Content Is The King - It is all about content. That is why, you must have content on your site that is not regurgitated but is highly useful and of top quality. Your site must have relevant content that is unique and informative. In the case of Google, post the panda updates, the search engine is weeding out sites with bad quality, spun & duplicate content. Search engines will love your site if it has high quality and topical content. With a cloud based application most of these tasks, with the exception of customization and training, are now assumed by the software vendor. This is where we go to the client's place of business to fix problems, install patches, upgrade systems and perform customizations and training. 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